The Island of Misfit Social Media Toys

Our amazing social media manager Holly has this map (left) hanging on her wall. It captures the membership sizes of the biggest online communities in the spring of 2007, but with a whimsical, Lord of the Rings-inspired flavor (or maybe it’s more like The Phantom Tollbooth). Click here for a bigger version.

How can you not love a map that features the Noob Sea, the Blogipeligo and puts AOL, Yahoo and Windows Live in the “Icy North?” But, to me, the most interesting aspect of this map is seeing how dramatically the landscape of the Internet has shifted in just a few years. Myspace dwarfs Facebook, Friendster and Classmates.com are huge, Second Life gets its own island and Twitter is nowhere to be found. It’s almost like picking up a high school yearbook and reminiscing about your friends. Some turned out to be losers and some were surprisingly successful… Read more

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