By Mike Pantoliano, SEOMOZ: On October 1st, Google announced Google Tag Manager, a free tool for managing marketing and tracking tags on your site. I’ve sensed a lot of confusion around its launch, so I’d like to discuss what tag management is and why it’s so powerful. There are a number of companies that have […]

By Social networks and their icons are indelibly printed on our visual memory. If you’re a business owner or publisher with a website or blog, you cannot ignore the importance of social media. You might spend hours working on an article, but it will not be of much use if no-one reads it. Social […]

By Sookie Shuen, Marketing Profs: With the global economy still slumping, businesses and marketers are embracing new methods of social marketing as a way to spread the word in a more reliable, consistent, and cost-effective way. Are you taking advantage of all that the LinkedIn, Facebook, and Twitter platforms offer? Read these quick tips to […]

By Jody Coughlin, Forbes: If you have ever purchased a product or service and felt a little better about it because it had a little pink ribbon on it, you have likely been a patron of a cause marketing campaign. The concept refers to a type of marketing involving the cooperative efforts of a “for […]

By Dave Chaffey, Smart Insights: Many Business-to-business (B2B) companies are already successfully getting great results  using marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation or a simple email auto response system. But often B2B organisations are not getting the most from today’s marketing since […]

By Marketing Magazine: Landing pages that plug product information rather than provide content of genuine value is one of the most common errors B2B marketers make when using their websites as a lead conversion tool. Too often B2B marketers introduce product-centric information at the lead’s first contact with a website, a blog post by inbound […]

By Brad Smith, Social Media Today: Poker is a game of skill, chance, and luck. The key element that sets it apart is the ability to bluff your opponents, regardless of the cards you’re dealt. So you’re not always playing the cards in your hand. You’re playing your opponents. Anytime they say or do something […]