Category Marketing

The Steps You Need to Define the Stages of Your Sales & Marketing Funnel

By Hubspot Blog: By now, most marketers understand the importance of mending the traditional rift between sales and marketing. The mistrust and miscommunication that’s so often found between the two teams can act like an anchor on your company’s growth rate. In fact, organizations with good alignment between sales and marketing teams achieved 20% annual […]

Cause Marketing and the Effects

By Jody Coughlin, Forbes: If you have ever purchased a product or service and felt a little better about it because it had a little pink ribbon on it, you have likely been a patron of a cause marketing campaign. The concept refers to a type of marketing involving the cooperative efforts of a “for […]

Don’t get left behind, follow these 7 Steps to Brilliant B2B Marketing!

By Dave Chaffey, Smart Insights: Many Business-to-business (B2B) companies are already successfully getting great results  using marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation or a simple email auto response system. But often B2B organisations are not getting the most from today’s marketing since […]

8 landing page errors that see B2B leads fall through the cracks

By Marketing Magazine: Landing pages that plug product information rather than provide content of genuine value is one of the most common errors B2B marketers make when using their websites as a lead conversion tool. Too often B2B marketers introduce product-centric information at the lead’s first contact with a website, a blog post by inbound […]

20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]

By Meghan Keaney Anderson, Blogspot: When it comes to social media, many marketers are still figuring things out as they go. This is especially true in terms of justifying their investment of time and money into social media marketing efforts. But LinkedIn launched 9 years ago. We’ve had 8 years to get to know Facebook, […]

The 3 main expectations customers have for social companies

By Michael Brito, Social Business News As the world becomes more and more dependent on social media, brands are now using platforms like Facebook and Twitter to communicate with their customers. Marketing is no longer the most important way to reach customers on these networks, and social customer service is quickly becoming a useful – […]

10 Things That Can Destroy an Email Marketing Program

By Sundeep Kapur , Clickz: Your consumers are in complete control. They are empowered by their choices, with their devices, and have the ability to leave you with a click of a button. Here are 10 things that concern them and can force them off your list. 1. They do not remember who you are. […]