By Mike Pantoliano, SEOMOZ:
On October 1st, Google announced Google Tag Manager, a free tool for managing marketing and tracking tags on your site. I’ve sensed a lot of confusion around its launch, so I’d like to discuss what tag management is and why it’s so powerful.
There are a number of companies that have been providing tag management software as a paid service for years (I’m sure they’re wild about Google making it free). I won’t discuss the pros and cons of different tag management software offerings, rather, just the concept in general, and some directly actionable tips using Google’s service. At the end of the post, I’ll include links to some of the other, likely more robust, tag management services… Read more