Why PageRank Doesn’t Matter

By Dave Davies, Search Engine Watch:

Every SEO professional reading this who’s had more than one client has undoubtedly been faced with the following statement, “I know you got my rankings up, but when do you expect to see my PageRank increase?”

There are many replies that quickly race through the head from the slightly cheeky, “Let’s worry about that when it matters,” to the more obvious “Oh God, what forums have you been reading?” But you’re a business-person and so instead you launch into your now well-rehearsed discussion about what does and doesn’t matter when it comes to promoting a site online… Read more

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