What’s in your social media style guide?

By Corey Christiansen, Venture Beat:

What? You don’t have one? Even if you’ve never heard of a social media style guide, you may have one without even realizing it. Much like any editorial style guide, a social media style guide defines the parameters of your social media content so that everyone managing your social media channels understands the format, tone, and cadence that should be used to represent your brand.

If your brand or company already has an editorial, web, or even a print style guide, your social media style guide will be an extension that applies those same styles to social media channels… Read more

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