By Dave Chaffey, Smart Insights:
Many Business-to-business (B2B) companies are already successfully getting great results using marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation or a simple email auto response system.
But often B2B organisations are not getting the most from today’s marketing since they don’t have a planned approach based on an integrated inbound marketing plan. To create an infographic showing the latest research on how companies are using inbound marketing, we’ve researched how B2B companies are using digital marketing. The results across different studies show that while many companies are delivering brilliant results, many could do more… Read more