8 landing page errors that see B2B leads fall through the cracks

By Marketing Magazine:

Landing pages that plug product information rather than provide content of genuine value is one of the most common errors B2B marketers make when using their websites as a lead conversion tool.

Too often B2B marketers introduce product-centric information at the lead’s first contact with a website, a blog post by inbound marketing specialists, g2m solutions, argues, pointing out that business buyers most often search for information before product solutions.

Converting these visitors into leads is one of the top prioties and challenges for B2B marketers, writes Christabelle Tani… Read more

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