The 6 most important social media analytics

Lisa Wehr, imedia connection:

In order to promote your brand and build a vibrant online community, you have a branded Facebook page, Twitter page, YouTube channel, Pinterest profile, StumbleUpon, and blog. You post content and photos several days per week, use hashtags, make videos, and engage with followers. Now it’s time to figure out if it’s all working.

The world of analytics can be overwhelming, especially if it isn’t your everyday wheelhouse. And, with all of the statistics available, it can be difficult to distill what is most important and useful. It can also be out of budget for many businesses to employ an expert or any of the robust reporting tools that are available… Read more


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