20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]

By Meghan Keaney Anderson, Blogspot:

When it comes to social media, many marketers are still figuring things out as they go. This is especially true in terms of justifying their investment of time and money into social media marketing efforts.

But LinkedIn launched 9 years ago. We’ve had 8 years to get to know Facebook, and 6 to wrap our heads around Twitter. So why are so many of us still struggling to report on the value of social media? For quite a few reasons, it turns out. We’ve compiled data from a handful of different recent studies to break apart this question and zero-in on the key challenges social media marketers are struggling overcome. Let’s dive in.

Marketers’ Social Media Usage & Measurement

1) 84% of B2B marketers use social media in some form… Read more

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