Social media no longer the ‘flavour-of-the-month default’

By Jessica Kennedy, B & T:

A web address is still the primary call to action among television advertisers despite the hype surrounding social media, a report has found.

Only 9% of the ads featured during the broadcasts of the AFL and NRL Grand Finals drove viewers to social media, according to an analysis by ARI Registry Services.

More than thirty, or 38%, of the 67 TVCs included traditional domain names… Read more

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