Building Online Influence With Content Curation

Michael Cohn, Social Media Today:

Social media influence is measured by the quality of your content. But what if you can’t always come up with content? If you are like many people, content creation may be one of your most difficult challenges.

Sharing content from others

Now, suppose I were to tell you that you don’t always have to create your own content. Sharing content from others can be just as effective and valuable to your audience as if you had written it yourself.

This is called content curation. Connecting with communities and building influence in a way that grows your business can be achieved with a strategy that balances curated and original content. In this post, I’m going to discuss the value of curated content and give you some actionable tips to easily implement this tactic as part of your social media strategy… Read more


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