By Bill Faet, Inbound Marketing Blog:
Many business owners or executives think that social media consumes too much time and cannot produce measurable results. I understand. I was in the same boat six years ago until a wise old man (all of 24 years of age) explained to me that social media can be overwhelming, but it really doesn’t need to be that complicated.
We all know that social media channels can become distracting and drain productivity if you don’t have a plan in place, and most businesses can’t afford this in today’s economy. We all know people that spend countless hours each day on Facebook, trying to rack up more check-in points on Foursquare than their friends, or getting lost in Twitter lists. Heck, I admit I did this on Twitter today trying to keep up to speed with the GoDaddy hack by Anonymous for over an hour… Read more