The Real SEO Value of URLs: Keywords, Clickthrough, & Social

By Bill RossLinchpin SEO:

I get asked weekly about URLs and the value they have from an SEO standpoint, or if a business should pick an exact match domain over one you will need to establish as a brand. We have all been told that keywords in the URL hold some weight in Google’s Algorithm. But how true is this statement? In our article about creating SEO and user friendly URLswe talked about how to create a URL strategy that was friendly for both Google and the users. Below you will find 3 high level values that URL structure has on influencing SEO variables.

Keyword Value: Does having keywords in a URL help?

There is much debate about whether or not having keywords in your websites URLs actually gives you a boost in the search results… Read more


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