By Stoney deGeyter, Search Engine Land:
Just about every website has some form of navigation. Unfortunately, not every website’s navigation is good. Most of the time, a website’s navigation is put together by Web designers who know a lot about making pretty websites, but very little about marketing a website or creating a website built for the customer.
Just because your navigation is built into the site doesn’t mean it’s doing the best job of giving your visitors what they want.
Navigation can make or break your website’s overall performance when it comes to retaining visitors, keeping them engaged and driving them through the conversion funnel.
Strong site navigation makes it easy for visitors to quickly find the information that interests them, sans a potentially frustrating “hunt.” It also helps search engines index your important information efficiently and effectively… Read more