5 Fundamentals of a Social-Media Action Plan

By Tim Berry, Enterprenuer:

As I get more involved in social media for business — I’m doing a lot of that lately — I can see more each day that the new business landscape social media creates is a significant change, a good thing for a lot of businesses, but still something that depends on fundamentals. Whether it’s for marketing, sales, customer service, fulfillment, or some other business purpose, when social media is part of what a business is doing, it should be managed by planning and follow-up.

With that in mind, here’s my suggestion for the elements of a social-media action plan:

1. Goals
What’s the problem? What are you trying to achieve? Start by stating that out loud, defining it, and writing it down… Read more

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