Kelly Borth: How you can develop a social media platform in eight steps that will bring results


For many CEOs, it’s still a little mysterious how social media can benefit their business. But best practices do exist that can greatly improve brand awareness and profits. Social media can be a powerful marketing tool — if it’s used the right way. It opens doors for companies to create personal relationships with their current and potential customers online. And with the proliferation of mobile devices, more people are using the Internet to search and buy new products and services.

Your social media marketing plan should align with your company’s marketing goals… Read more

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