What A Facebook Social Search Engine May Look Like

By Dave Copeland, Read Write Web:

When it comes to search strategy, Google and Facebook both seek to give users the best possible result. While Google will continue to trust technical data over social data, though, Facebook is likely to stake the success of its search engine – and perhaps the entire company – on a new kind of search that puts social context first.

Mark Zuckerberg told the TechCrunch Disrupt conference earlier this month, “Facebook is pretty uniquely positioned to answer a lot of questions people have.” His words set off a maelstrom of speculation that the company was about to – finally – go toe-to-toe with Google in search. Coupled with the company’s dismal stock performance since its initial public offering in May, Zuckerberg’s comments have persuaded many observers that a Facebook search engine will be available sooner rather than later… Read more

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