By Social Media Profs:
As B2B companies get more comfortable with the big social media outlets, success stories are emerging. “In fact, these social networks have proven indispensable to the marketing strategies of wholesalers and other … B2B companies,” notes Felicia Baratz-Savage in a guest post at Brandwatch.
Baratz-Savage offers a quick guide to establishing a vital B2B presence at the Big Three social sites.
Here’s a breakdown of what’s working for B2B marketers at each site, and how to tap in:
Facebook. “Yes, Facebook is cluttered,” Baratz–Savage admits. But it’s still the “king of social networks,” she adds… Read more