8 Things to Consider When Planning Your Company’s Social Media Strategy

By Explore B2B:

Social media for business (or social business) boasts lucrative opportunity for those professionals who master the fine art of social engagement. Social business campaigns continue to gain momentum among new companies. As more businesses want to be part of the movement and see their own social return, many eagerly dive in before considering important risks and ways to maximize potential. Before starting blindly, think about the following eight aspects.

Set Clear Goals

Many of us name the activity we pursue as “B2B Social Media Engagement” or “Social Media Marketing.” While this is often accurate, what we want to achieve with social media can turn out to be something more specific than these general descriptions (i.e. branding, recruiting, lead generation creation, exposure for new products, building a reputation, finding new business partners/customers, gathering information)… Read more

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