By Kristi Hines Kikolani:
As each year passes, blog marketing techniques evolve. What worked in 2011 may or may not be as effective in 2012. If you’re a business, you may have the luxury of hiring an awesome Internet Marketing Company to keep up with the trends, but as individuals managing a blog for as a hobby or for profit, it’s up to you to not only maintain that blog but keep up with ways to increase traffic.
I receive a lot of questions on a regular basis about blogging, online marketing, and traffic generation, so I thought I would share my answers in this post. Enjoy!
This one is simple. If someone asks me what blogging platform to use, I am always going to say self-hosted WordPress. It gives you full ownership of your blog & its content, full control over design & functionality, lots of support because of the number of people using & writing about WordPress, and an overall professional presentation. If you plan to monetize or market a business, this is a must.
If you’re just doing it for fun or personal reasons, then maybe consider WordPress.com, Tumblr, or Blogger in that order… Read more