Part 2: How and Why of Social Media

By Start Ranking Now:

Broadcasting into the Social Universe

Part One in this series started describing the social media universe in smaller, bite-sized chunks. Creating content is a relatively simple step and most businesses can use intellectual capital, they already possess to create content. Because this step can’t happen without new content, the one thing I didn’t mention yesterday is that businesses must create a constant stream of content. At least 3 times per week, new posts, reviews, information, product reviews, promotions, etc should appear on your company website. Once a business master’s this process, the step two is broadcasting.

Broadcasting involves taking your content and spreading it across the Internet via social media tools. Your social media information stream creates what we call inbound marketing attraction. Those interested in your message, product and expertise find your business, and come to you… Read more


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