By Ray “Catfish” Comstock,, Search Engine Watch:
One of the most underappreciated aspects of SEO is the necessary alignment of SEO strategy with social media activity.
If SEO and social media teams work in silos and don’t communicate nearly enough, they can’t form a well-coordinated, comprehensive marketing plan.
Therefore, it’s extremely important that SEO is integrated into social media activity. What follows are some specific tactics that can be used to increase the impact that your social media activities have on SEO performance… Read more