urning Executives into Social Leaders

By Melissa Barker, Social Media Today:

When it comes to implementing social initiatives, taking a top-down approach and getting executive involvement is vital to success. But getting executives to consistently participate in social media can be an arduous task. It is essential to train executives so they can lead the way and set an example for the rest of the organization. I’ve worked with a variety of tech companies to develop social strategy both internally and externally. Executive participation has always been crucial to the success of the program. From this experience, I developed a 6 step process that was successful for me (and hopefully will be for you too):

Step 1: Find the naturals. As Deirdre Walsh, Senior Social Media Manager at Jive Software, put it in Does your organization have Social DNA?, “Find a leader that is willing to experiment with social.” Do your homework. Look for your executives on LinkedIn, Twitter, etc. and see which ones have the most developed profiles and the most activity. The executives with the most social engagement should be the ones you reach out to first… Read more


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