Social Media is About Competitive Research Too

By Ryan Thogmartin, DISRUPT Media:

Small Business Trends published a great article last week about businesses using social media for more than just marketing and measuring customer demographics.

If you aren’t paying attention to your competition on social media, I want to help you start practicing.  The fact that so many small businesses are on Facebook, Twitter, Google+, and elsewhere means that there are plenty examples out there of what’s working – and what’s not working.

Let’s look at four questions you can ask to guide your competitive research in social media:

  • Who are your competitors targeting?
  • How often are they talking?  How often are they interacting… Read more

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: