In a recent article that Nas wrote for the technology based website, TechCrunch, Nas spoke about the importance of social media in order to be successful as an artist and a person in the spotlight in general in this day and age. In the past just putting out your music and conducting a few interviews was enough to maintain your fame. However in this technological era, Nas has realized that you must let the general public into your private life to a certain extent in order to remain relevant and successful.
“When piracy hit the entertainment industry, artists were distraught and began distrusting their own fan bases. In truth, it was a response borne from confusion rather than logic. The passion the fans had for what we were creating never went away; we just had to evolve to survive in the new digital world.
“A huge aspect of that evolution is offering a glimpse into your lifestyle — being more accessible. The power that Twitter, Facebook, YouTube, and Instagram offer is immense. Being an artist today is not only about being creative in what you produce, but finding creative ways to show people what you’re doing.”