By Anna Hoffman, Traffic Generation Caffe:
Social media has been called a lot of things:
…the best thing since sliced bread;
…the next marketing wonder…
Truthfully, it doesn’t really matter what YOU think about social media.
If your audience and your competitors are there, you don’t really have much of a choice, do you?
Social media is to your website as breathing is to living. Period.
Find, Master, Automate
A few quick tips before we dive into the mysteries of driving traffic from social media:
Start with one platform
Social media is the great example of Pareto principal at work (roughly 80% of the effects come from 20% of the causes).
My best advice is not to spread yourself too thin.
- Find the one social media platform that YOUR target audience seems to favor and stick with it…. Read more