By Rani Molla, The Content Strategist:
Michael Hayes’ ambition to make BuzzFeed the number one social news organization is predicated on the idea that social media is the new news.
“Twitter is the new press scrum,” BuzzFeed’s social media editor told The Content Strategist. “It’s the place where news goes to break first.”
He’s not wrong.
The world of news has largely become intertwined with that of social media, so much so that Hayes said BuzzFeed readers come to the site — or, more appropriately, to its Twitter feed — with the intention of sharing media. The BuzzFeed staff curates viral content with the idea that such content is what people inherently want to read about… Read more