7 Creative Ways Nonprofits Can Use Social Media to Drive Donations

By Hiba Haider, Hubspot Blog:

As a nonprofit organization, asking for money is a pretty uncomfortable task. And in everybody’s fast paced lives, convincing people to stop and listen is basically impossible. But thanks to the power of social media, this grueling task can be made much easier in several ways. All it requires is a little splash of creativity!

A 2012 study from Ipsos OTX and Ipsos Global @dvisor revealed that 22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network such as Facebook or Twitter. In other words, social media influences purchasing decisions, and it behooves every nonprofit to hop on the bandwagon and start incorporating some social media tactics into their marketing plans. So to get some of your artistic juices flowing, here are some basic ways social media can be incorporated effectively into your nonprofit’s strategy to drive donations.

1) Twitter Live Feeds and Conversations

You might be surprised at how many people are using Twitter as a news source. According to the Pew Research Center’s Project for Excellence in Journalism… Read more


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