The Mystery of Social Signals in SEO

By Webimax:

When you watch TV this week, you may see ads for a new show called Elementary, which is another take on the original Master of Deduction, Sherlock Holmes. In the past five years, Arthur Conan Doyle’s beloved detective stories have been adapted several times in film and television, and their popularity made me wonder how Mr. Holmes would handle SEO. In particular, I wondered how he would see social signals in the overall scheme of things. While nobody knows for certain what Google’s algorithm is, there are certainly some clues that might help us deduce social signals. Let’s take a look at what we do know.

When the Penguin Update came out, Google dropped the hammer on many Black Hat SEO practices. These included:

  • Keyword Stuffing
  • Overuse of Exact Match Anchor Text Links
  • Link farms
  • Links from Foreign Sites… Read more
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