Tapping into Consumer Sentiment on Social Networks

By Gery Menegaz, ZDNet:

With Twitter, Facebook and dozens of other social networks generating buzz about a variety of different  topics and companies, there is a fast growing market for organizations to find ways manage their brands. Social media monitoring, sentiment analysis software and services provide a way for you to mine this growing mountain of data.

Surprisingly, you do not need a complex system like Hadoop to mine customer sentiment.

The basic technology employed for sentiment analysis, sometimes called opinion mining, is natural language processing, computational linguistics and text analytics. The idea is to both identify and extract subjective information from a variety of sources, including web pages, online news, internet discussion groups, online reviews, web blogs, and social media… Read more


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