By Nathan Hodges, TrinityP3:
I was recently asked by a client, in a meeting, to describe what a ‘high performance team’ looked like in marketing.
I began my answer with the incredibly erudite words: ‘it depends’.
Saying this made me want to punch myself. This is because, increasingly, I find myself wanting to punch anybody who keeps saying ‘it depends’. And I don’t even think I’m wrong. Wow – so it depends, does it? Gee, I never thought. Thanks for that. Idiot.
The reason I said it, apart from a momentary lapse, is that I’ve observed how one organisation’s high-performing team can be another’s utter nightmare.
I’ve worked with marketing-led companies where restlessness, dissatisfaction and innovative drive are encouraged as the highest kind of performance… Read more