Dissed Fan Teaches NFL Team a Social Media Lesson on Twitter

By Sam Laird, Mashable:

The Kansas City Chiefs didn’t know who they were messing with when a team staffer sent a brusque Twittermessage to a disgruntled fan who had vented about the team’s ownership on the social network this week.

It all started on Monday, when decades-long Chiefs supporter Travis Wright (pictured at right), who uses the Twitter handle @teedubya, was texting with a friend about what they felt was absenteeism and stinginess on the part of Chiefs owner Clark Hunt. The team last won an NFL playoff game in 1994, finished last year with a losing record and dropped its season-opener last weekend. Frustrated, Wright tweeted the following message:

In response, Wright tweeted the above image of the DM, with a comment about how it was a poor move for a major sports brand. He thought the fuss would die — until he learned that the Chiefs had blocked him on Twitter… Read more


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