By Sunny Rodriguez, Jeffbullas.com:
There are many misconceptions regarding social media among B2B marketers. Among the most common is from people who feel that social, while interesting, is best suited for B2C brands.
Fact is, there are many B2B companies using social media to great effect today- not only for relationship building, but to drive bottom-line sales. The simple question to answer is, how?
After deconstructing dozens of best practices, we identified three recurring strategies that can lead to success for B2B marketers:
- Spark Grassroots Demand
- Create a Branded Community
- Engage via Direct Outreach
We are emerging from an age of marketing where we talked about the product and our own brand (product centric) to where businesses solve problems and add value to the customer (customer centric).
Social media has flipped the model.
1. Spark Grassroots Demand
A powerful use of social media for B2B marketers is to influence the customers of your customers, thus generating grassroots (bottom-up) demand… Read more