By Pam Aungst, Business 2 Community:
Prospective clients often ask me if they should invest in SEO (search engine optimization) or social media. Their company only has so many marketing dollars to spend, and they want to spend them as wisely as possible. They have heard a lot about both SEO and social media marketing, and know they should probably be doing at least one of them, but they do not understand either one enough to make the decision on their own. So they ask me.
SEO or Social Media: Which is the Wisest Investment?
I answer this question by turning it into an analogy.
Should you put two front wheels on your car, or two rear wheels?
Just as a car needs both front wheels and rear wheels, your company needs both SEO and social media.
SEO and social are more interdependent than ever. Search engines are using social “signals”, such as “likes”, retweets, and “plus ones” as votes of confidence, similar to the way they look at relevant inbound links.
On the flip side, it is extremely beneficial to have carefully-selected key phrases in your social content, since more and more social media posts are being indexed by search engines. It also helps to have those phrases prevalent in your social posts when users run searches within a social network.
Additionally, by having a presence on each major social network, you can easily dominate the first page of Google for “branded” searches… Read more