By Chris Crum, Web Pro News:
Does Bing deliver better search results than Google? Bing thinks so, and has launched a campaign trying to convince people that it’s right. It’s called “Bing It On,” and in addition to television ads, it includes the site BingItOn.com, where Microsoft is encouraging users to take its version of the Pepsi challenge – a blind comparison test between Bing results and Google results for whatever queries you wish to try out.
Which search engine’s results do you prefer: Google’s or Bing’s?
According to Bing, people “chose Bing web search results over Google nearly 2 to 1.” Notice they said “Bing Web search results over Google,” rather than just “Bing over Google”. More on that later.
Also notice, they said “chose,” and not “choose.” That’s because this is based on a study Microsoft commissioned, and may not reflect the results from users using BingItOn.com (although I’d be very interested to see how it turns out once they’re done with the campaign. Maybe they’ll show us that later).
A Bing spokesperson told WebProNews in an email, “Although most people identify themselves as Google searchers, an independent study commissioned by Microsoft Corp. shows people chose Bing Web search results over Google nearly 2-to-1 in blind comparison tests. Given those findings, Bing decided it is time to let people see for themselves that there is a better option in search… Read more