By Quick Sprout:
With all of Google’s post-Penguin focus on natural link building and the increasingly high weight given to social performance by the company’s algorithms, it’s clear that social media marketing should be a priority for every business operating online these days.
However, when it comes to social networking, there’s a right way and a wrong way to go about promoting your business. Take a look at the following tips to see what’s working in 2012, and which outdated social media marketing tactics should be avoided at all costs!
On Your Website:
- Run a blog (and update it more than once a month) – The fastest way to beef up your social media marketing campaign is with frequent blog posts that your readers can share across their own social networking profiles.
- Respond to comments on your company’s blog posts – To encourage social sharing, you’ll want to start by building a community atmosphere on your blog. Responding to comments on your posts demonstrates your willingness to engage with your audience.
- Post new blog posts to your social media profiles multiple times – Use tools that automatically add your posts to your social media profiles, but also use tools like Buffer that enable you to post your links multiple times. This is especially important on Twitter, where updates can become buried quickly by the stream.
- Add social sharing buttons to the top and bottom of your blog posts (or use a scrolling option like Digg) – Some readers will share your posts as soon as they land on your pages, while others will want to wait until they’ve read everything before sharing. Accommodate both styles with social sharing tools found in multiple places… Read more