By Jim Belosic, Amyportefield.com:
Almost everyone who has hosted a contest or promotion on Facebook has probably had questions — lots of them — about what they can and can’t do. Part of the confusion stems from the fact that while Facebook has very strict rules about what is okay and what isn’t, when it comes to running contests, they leave it up to their users to find the rules and follow them.
I hope this post will help you figure out what you need to know so that the odds of running a legal and successful contest are … ever in your favor!
1. Read Facebook’s guidelines. This sounds really obvious but most people don’t do it. Instead, they model their contests on what one of their favorite brands or local retailers has done. For example, they see a contest that says “Write a caption for this photo. The funniest entry will will win ______________” and they decide to do the same thing.
On the face of it, this seems like a simple contest, but if Facebook’s automated systems detect it, your Page could be banned or deleted. And if users report your contest or post as spam, or that it’s in violation of Facebook rules, you also risk being shut down.
Facebook doesn’t tell its users anywhere, “If you want to run a contest you must read these guidelines first.” Instead, they rely on app developers, and the agencies that work with brands, to design apps that meet the guidelines… Read more