Social Media Fails: The Worst Case Studies of 2012 (So Far)

By PR in your pajamas:

It’s good to learn from other people’s mistakes — so we don’t end up making them ourselves! In today’s guest post, Rachel Hyun Kim writes about 2012′s worst social media failures, and what we can learn from them. Take notes!

Social media is a constantly evolving process, with no formula set for a perfect campaign. While cheap, far-reaching, and sharable, social media is not without its potential downfalls. Unfortunately, many individuals and companies are learning this the hard way. Take a tip from the following failures, and make sure that your company learns from the mistakes of the following examples:

McDonald’s #McDStories

In mid-January, McDonalds launched a Twitter campaign involved the hashtag #McDStories, asking users to post nostalgic stories on Happy Meals. However, this campaign quickly took a whole different meaning, as users would use the hashtag to share horror experiences and shock tales. From poor work conditions to appalling food quality, McDonald’s campaign turned negative attention back to itself.

The Takeaway:

Social media campaigns always contain a measure of risk… Read more


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