LinkedIn Looks to Get More Facebooky

By Tim Peterson, Ad Week:

Professional network adds more visuals, revamped algorithms to improve personalization

LinkedIn currently has 175 million users who follow at least one of the 2 million companies who maintain official Company Pages on the business-centric social network. But a lingering problem for Linkedin has been that too few of those users ever interacted with much of the content on those pages.

So poof, those layouts will be history. Starting on Thursday (Sept. 6) LinkedIn will begin rolling out new Company Pages designed to be more streamlined and applicable to each individual user who visits it.  “Users now will be better able to focus,” said Jonathan Lister, LinkedIn’s vp of global marketing solutions.

The first thing users will focus on with the redesigned CompanyPages is a large image toward the top of what used to be a text-heavy layout… Read more


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