By Patricia Redsicker:
Does your hospital have a mobile-friendly website that customers can easily access and navigate when they’re on the go?
Perhaps at this point it is either nonexistent or not as good as you would like it to be. The first step in developing a mobile website for your hospital is to think like the people who typically visit your website i.e. patients, other providers, insurance companies etc.
The idea is to offer the kind of experience that deepens your visitors’ engagement and encourages repeat visits. Here are 5 tips to achieve that goal.
#1. Think like your customer
Think about your mobile site from the perspective of your visitor on the go. What kind of visitor might that be? It might be a patient looking for directions to your hospital. Or a provider looking for information about careers… Read more