By Amy Moczynski, Social Media Sun:
Social media can either be a blessing or a curse for business. No matter how carefully you plan out your social media strategy and regardless of the types of tools you use to analyze and monitor your social media activity, mistakes can happen.
The important thing to keep in mind if you find yourself in an accidental social media blunder is that the mistake is often not as important as how you handle it. Here are five examples of social media crisis, and the steps each organization took to remedy the situation. As you’ll see, it’s easier to avoid these situations in the first place. Preventive measures can save you a lot of headache, but you need to have a contingency plan in place for handling the mandatory PR just in case.
Don’t Use Fake Social Media to Cover Up Your Mistakes
You’d think that this one would be a no-brainer, but some businesses will resort to underhanded tactics to try and execute a quick fix… Read more