BY JAMES BALL, NOTEASYTOFORGET.COM:
Last Wednesday a new report entitled “2012 State of Digital Marketing” was published by the fine folks over at Webmarketing 123. They were wise to also release an accompanying infographic which I’ve posted at the end of this post. I wanted to talk briefly about a couple of the takeaway points from the report/infographic that immediately stood out to me. It should be understood that I am an individual who deals primarily with small businesses that fall under the B2C (Business to Consumer) label…both as a private consultant and as an owner of TrustWorkz® .
First, to answer the question in the title: Yes, if you are not seeing a tangible and measurable impact of your spend and efforts in Social Media and Search Engine Optimization (SEO), it’s definitely your fault. We can’t very well blame the whole of the internet or the poor response of our potential customers now, can we? If you’re not pro-actively involved with creating and optimizing content on your website or participating in social media, please refer to the rest of my blog posts, this one isn’t for you… Read more