Adobe launches Social, a social marketing solution for measuring business impact

By Jennifer Van Grove, Venture Beat:

Marketers are funneling money into maintaining social presences, building social apps, and creating sponsored ad campaigns. But where’s the proof that any of these modern tactics actually work?

Adobe believes it can provide the answers marketers need with Adobe Social, a social marketing product released to customers for the first to time today. The product was firstannounced in late March.

Adobe Social is an all-in-one, soup-to-nuts product for marketing teams that includes social media engagement tools, listening mechanisms, and business analytics… Read more

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