Social Media ROI, Is Social Media Marketing Effective?

By Bill Crosb, billcrosby.com:

The question of Social Media ROI and whether social media marketing is effective is one that is constantly on the forefront of businesses. It is no longer a question of whether a company needs to be in social media, but more how to measure the efforts.

In the infographic below, thanks to MDG, we get a better look at additional factors to determine effectiveness beyond the obvious “did someone buy our stuff”… Read more

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