Salesforce.com Drops Under Pressure Its Bid to Trademark “social Enterprise

By John Ribeiro, PC World:

Salesforce.com has decided to withdraw its applications to trademark the term “social enterprise” following objections from social organizations who held that the term was understood to describe businesses with a social purpose, it said Tuesday.

The enterprise cloud computing company, which has used the term social enterprise to highlight the use of social media and related technologies by businesses to link with customers, partners, and employees, also said it will look to remove any references to social enterprise in its marketing materials in the future.

Salesforce.com’s bid to trademark the term in some countries ran into criticism from prominent people and organizations, including Muhammad Yunus, founder of the Grameen Bank in Bangladesh and Nobel Peace Prize recipient, who in a joint letter in August to Marc Benioff, Salesforce.com’s chairman and CEO, asked that the company should cease to use the term social enterprise for private profit, withdraw its applications to trademark the term, and stop using the term to describe its products and services… Read more

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