By Roxanne Joffe:
As a woman business leader and founder of a strategic communications company, I work with my team to develop concentrated marketing campaigns for clients on a regular basis. As communications experts, we obviously focus on every aspect of strategic communications, including social media, in its various platforms. But even with all the “buzz” about social media, I agree with what Joe Pulizzi said in his recent blog– social media is a great marketing tool, but it should be used in addition to your website, not in place of it.
He cites ideas gathered from a book by Shama Kabani, who has some great reasons why companies should never abandon their websites in favor of social media marketing. I agree, and I think Shama’s points are so well thought-out that I wanted to share them with you here:
- Consumers may use social media to get initial reviews about your company or product, but your website is where they will make the final decision. I think Shama makes a very good point when she says, “Your website is the place where you SELL your products and services. Social media is the place where you introduce a potential customer to your brand.”
- Your website is owned and controlled by you. Social media platforms aren’t owned or controlled by anyone! I don’t know if any of you have had your Facebook or Twitter accounts shut down for some unknown reason, but I have. And I can tell you it’s not fun. Shama is right when she says that the only thing you have complete control over is your website, so keep that in mind… Read more