User Reviews Can Make or Break a Business

By Green Host It:

 

Mom always said don’t accept candy from strangers, but what about advice? How reliable is it? Well, when it comes to product reviews, advice from previous buyers helps a lot – assuming the product (and services you provide) live up to expectations.

Amazon has been encouraging reviews from buyers for years and it’s apparently been working fine for them – even if the product is trashed, which it often is. But, consider what Amazon gets. Happier buyers (even if they grumble, they aren’t grumbling about Amazon, they’re trashing the product), fewer returns from buyers warned off one product over another, invaluable marketing data straight from buyers who bought the product and, the cherry on top – it’s user generated content, meaning it doesn’t cost anything to produce. That’s a big plus.

Stats and Facts

Site owners eat stats and facts for breakfast. We want that empirical proof that numbers provide so here are a few to catch your attention from the nice folks over at emarketer.com… read more

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