By Amie Marse, Small Business Trends:
When we think about social media sites like Facebook and Twitter, we tend to focus on customer demographics, forgetting that we have just much – if not more – to learn from our competitors’ presence on those same sites.
If you aren’t paying attention to your competition on social media, I want to help you start practicing. The fact that so many small businesses are on Facebook, Twitter, Google+, and elsewhere means that there are plenty examples out there of what’s working – and what’s not working.
Let’s look at four questions you can ask to guide your competitive research in social media:
- Who are your competitors targeting?
- How often are they talking? How often are they interacting?
- Are they peppering their conversation with valuable content or sales-y pushes?
- In what light do they cast the competition (i.e. you)?
The first thing you want to look at is whom your competition is targeting. Before I start working for any client, I always ask whom their target audience is. Sometimes I’ll get the frighteningly naïve and enthusiastic answer, “Everyone!” False.
Other times, I’ll get a more specific answer like, “Middle class, suburban, stay-at-home moms with a household income between $60,000 and $80,000.” Okay, now we’re getting somewhere… Read more