Bi Internet Marketing Blog:
Within the Content Marketing Secret Agent community there are a number of operatives that really go above and beyond in their efforts to make an impact in their work. I’m not talking about double agents or moonlighting mercenaries, but people who can see the full spectrum of impact from great content marketing. From concept and creative to strategy and tactics to measurement and conversions, a well-rounded perspective towards content marketing will undoubtedly harvest an abundance of useful secrets.
That’s what we have with Robert Rose, Chief Strategist for the Content Marketing Institute and Founder and Chief Troublemaker at Big Blue Moose. In this interview he covers content marketing goals, the role of search and measurement as well as some great examples of how companies are integrating content marketing with other channels.
You have substantial experience in developing web and content strategies and with your current role as Chief Strategist of CMI, how has your work with content as a marketing asset evolved? What do you think about all the recent buzz about “content marketing”?
Well – as you might expect I’m abuzz about the buzz. 2012 marks the first year I’ve seen Content Marketing (as a recognized practice) really begin to grain traction. .. Read more